Shortened version of NORDIC.
Comes from the concept of TRUE NORTH and pertains to the people and language of the Scandinavian people.
Agency
A business providing a particular service on behalf
of another business, person or group.
Agency
Established in 2019 and based in Sydney, Australia; The Nord Agency represents high-profile Scandinavian furniture designers and manufacturers in Australia and New Zealand. Led by interior designer and Scandinavian furniture enthusiast Sally Morrison, The Nord Agency exclusively represents established Scandinavian brands Skagerak and OGK for Skovshoved Møbelfabrik.
“I’m thrilled to be working with Skagerak and OGK. The Nord Agency only works with brands that meet very strict criteria when it comes to vision, mission and brand values. Our brands encompass all of these qualities and I love being able to share these brands with our design community.”
Sally Morrison / Director and Founder of The Nord Agency.
As an agent for retail outlets, The Nord Agency is known for it’s dynamic and enduring relationships within the Australian and New Zealand design industry. Allied to their representation of premium Scandinavian brands, the agency also prides itself on its proactive promotion of authentic Scandinavian design. Through their social media collaborations and campaigns, The Nord Agency seeks to educate consumers about the importance of supporting the designers of original and authentic products and to make informed choices when selecting furnishings for their homes.
The Nord Agency places the same value on the necessary demands of sustainable practice and the conscious choices we should make when it comes to purchasing furniture.
“It is our mission to promote furniture which is sustainable for our environment. The Nord Agency stands for timeless design over trends, and chooses brands which combine design with integrity and with products that are made to last. We focus on building respectful, mutually beneficial, long-term partnerships with our brands, based on the highest standards of ethics and professionalism. “
Sally Morrison
Sally Morrison
Having grown up in a family of designers and raised in the company of many examples of Scandinavian and midcentury furniture, Sally was exposed to the riches of original design at an early age. Her appreciation for the philosophy and process of producing authentic design manifested in the form of a degree in Interior Design at University of Technology, Sydney.
After graduating, Sally worked as an interior designer and stylist in Sydney for 7 years before moving to London to further her career in the field. Whilst working as a lead designer at a highly respected residential design studio in Chelsea, a chance encounter with the MD of Skandium, led to Sally being offered a role in the contract sales department at the iconic British design emporium. In this position she developed and expanded the company’s retail reach with both local designers and global practices. In her role, Sally forged strong and long-standing relationships with esteemed brands including Skagerak, Woodnotes, Iittala, Carl Hansen, Fritz Hansen and PP Mobler.
Buoyed by her experiences, significant success at Skandium and armed with newfound knowledge and insight into the brands with which she had worked so closely for many years, Sally sought a return to Australia to share her insights with the Australian and New Zealand design market. An invitation to represent Skagerak in Australia was the genesis of The Nord Agency and in the years since its inception, Sally has formed strong relationships with both retailers and designers through her representation of iconic Scandinavian and midcentury design in the Australian and New Zealand market.